Description

The Assistant Director for Marketing and Fan Engagement develops, coordinates, and produces a variety of marketing and engagement projects. The incumbent is responsible for creating and developing marketing and promotional plans and content for assigned sports, executing the production of gameday experiences and special events, The Kid’s Club, and The Cage. The position implements fan experience programming projects designed to increase visibility, drive revenue, and support LMU Athletics initiatives and operations. The Assistant Director writes and edits copy, coordinates visual and video content, and ensures quality of communications and events by defined deadlines, meeting branding and quality assurance guidelines.

Position Specific Responsibilities/Accountabilities

• Develop and implement comprehensive marketing plans, projects, and content for assigned sports, covering a wide range of topics that concentrate on revenue generation (ticket sales and operations, corporate sponsorship activation, etc.), increasing attendance at athletic events, advertising, and promotion, on and off-campus community engagement and events, and elevating in-game experiences.
• Oversee gameday execution of established marketing and promotional plan, being responsible for a broad range of tasks and activities that include, but are not limited to promotions, giveaways, crowd engagement, video, and game production, etc. for assigned home games. Emphasis on providing memorable experiences for fans and creating a home court/field advantage for LMU student-athletes.
• Coordinate and support the creation and maintenance of the annual marketing calendar, identifying deadlines and objectives to ensure revenue and attendance targets.
• Help utilize, operate, and maintain digital marketing systems that facilitate marketing and communications activities, including, but not limited to web content management systems, website analytics, social media management tools and dashboards, email management systems, ticket and fan databases, quality assurance tools, accessibility compliance tools, analytics and metrics tools, and other systems.
• Research, design, produce, write and/or edit copy for marketing materials, including but not limited to: LMU Athletics websites, newsletters, publicity products, publications, or other marketing materials (digital, traditional, environmental). Triage incoming requests and determine urgency in an environment with dynamically shifting priorities.
• Produce campus spirit campaigns, general awareness campaigns, recruitment campaigns, ticket promotions, summer camp enrollment campaigns, mascot promotions, and other campaigns as assigned. Recommend and support tactics that drive revenue, increase visibility, recruit and retain student athletes, and achieve LMU Athletics objectives.
• Develop and coordinate the production of progressive, engaging content across LMU Athletics digital and social channels, devising and managing complex social content and engagement strategies. Serve as a content creator and develop personas and campaigns that increase followership, influence, and engagement. Ensure the integrity, quality, and consistency of the university’s voice, tone, style, narrative, visual identity, and brand.
• Produce and manage LMU Athletics email marketing campaigns, collaborating with content providers and partners to ensure campaigns align with priorities and best practices. Create templates and engage in A/B testing for fine tuning and improvement.
• Assist the Associate AD with managing and coordinating the student internship program and game day assistant assignments.
• Manage the marketing and promotional aspects of The Kids Program. Oversee The Cage to increase student attendance. Work with lead student-workers to develop marketing plans that include promotional campaigns, tactics, and maximize campus partnerships.
• Assist with the LMU Spirit Squad and mascot.
• Proofread marketing and communications copy as assigned and that are time sensitive and may require immediate attention on an hourly, daily, and weekly basis.
• Perform other duties as assigned.

Loyola Marymount University Expectations

Exhibit behavior that supports the mission, vision, and values of the university. Communicate and employ interpersonal actions that model high standards of professional, responsible, accountable and ethical conduct. Demonstrate a commitment to outstanding customer service.

The incumbent must have the ability to supervise creative communications and technical personnel and manage complex projects with dependencies, deadlines, budgets and outside resources.  The incumbent must possess the ability to implement advancement and fundraising marketing and communication products to achieve identified goals.  The incumbent must have the ability to initiate ideas, develop concepts and review the effectiveness of processes to ensure professional standards and high quality.  The incumbent assesses the needs of internal clients and suggests appropriate measures to meet those needs.  The incumbent works effectively and independently with internal and external constituencies.  The incumbent operates in an environment in which skilled relationship management and consensus-building is required to deliver successful outcomes.

Requirements

NCAA, Conference, and University Rules Compliance

• Conduct all aspects of duties and responsibilities in accordance with the rules and policies established by the university, MarComm, Athletics, all sports conference affiliations, and the National Collegiate Athletic Association (NCAA).
• Complete all rules compliance information as required.
• Participate in an annual evaluation of adherence to rules compliance.
• Conduct evaluation of adherence to rules compliance with all assigned personnel on an annual basis.

Requisite Qualifications

• Bachelor’s degree in marketing, sports management, or related field required.
• Two years’ communications experience in collegiate or professional sports beyond the candidate’s undergraduate experience required.
• Excellent organizational skills, work ethic, and detail-oriented approach.
• Ability to work a flexible schedule, including nights and weekends, and to work efficiently on short deadlines.
• Demonstrated competency with common office productivity software suites (including Microsoft Office), creative production software (including Adobe Creativity Suite), email marketing tools, social media management tools, web content management systems, quality assurance systems, ADA compliance systems, and analytics reporting software.
• Demonstrated experience managing and executing across multiple communications and marketing channels and media; highly developed skills in communications writing and editing;
• Highly collaborative style with experience developing and implementing communications strategies successfully; a background that demonstrates relationship-building, consensus-building, flexibility, and managing through influencing;
• Professional, results-oriented self-starter who takes initiative to solve problems, has experience creating, developing and implementing new initiatives;
• Excellent verbal and written communications skills;
• Ability to produce high quality deliverables with meticulous attention to detail. Must be metrics-driven and results-oriented with demonstrated analytical skills.
• Ability to provide quick turnaround and updates for multiple requests while maintaining a strong reputation of high-quality work.
• Must be able to perform successfully in a fast-paced, intellectually intense, and service-oriented environment. Experience working successfully within a complex organization. Willing and able to adjust to changing demands and shifting priorities.
• Possesses knowledge of and maintains compliance with NCAA, West Coast Conference, and Athletic Department rules and regulations.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of this position.

Reasonable Expected Salary - $66,560 - $69,000. Salary offer commensurate with education and experience.

Staff Regular

Salary range

$66,560.00 - $75,200.00 Salary commensurate with education and experience.

Loyola Marymount University, a Carnegie classified R2 institution in the mainstream of American Catholic higher education, seeks outstanding applicants who value its mission and share its commitment to inclusive excellence, the education of the whole person, and the building of a just society. LMU is an equal opportunity employer committed to providing an environment free from discrimination and harassment as defined by federal, state and local law. We invite all persons in the full diversity of their being, life experience, and beliefs to apply. (Visit www.lmu.edu for more information.)